5 Minute Fix: Awareness Based Marketing And Creating Human Emotion

Employer branding is about changing what people think they know about your organization.

In the first of our 5 Minute Fix series, Steve Ward, Global Employer Branding Strategist (EVP, Strategy & Culture Consulting) at BeyondCloudNine explores how the emotion of surprise can help flip preconceptions and capture attention at the top of the talent funnel.

By sharing authentic, human stories that create emotional connections, rather than focusing on job details or corporate messaging, organizations can spark curiosity, reshape perceptions, and draw people in to learn more about what it’s really like to work there.